Senior Brand Storyteller

7 days ago

Vijayawada, Andhra Pradesh, India beBeeMarketing Full time ₹ 98,25,000 - ₹ 1,51,55,000
Job Description

We are seeking a Marketing Communications Manager to drive our brand storytelling, communication strategy, and presence across digital and offline channels.

The successful candidate will be responsible for defining and maintaining a consistent brand voice and visual identity, translating complex product and customer success stories into compelling narratives, building and managing marketing collateral such as decks, one-pagers, case studies, videos, and event materials, and managing and growing our social media presence.

The role also involves planning and executing ads and account-based marketing campaigns targeting enterprise accounts, promoting thought leadership and customer stories across social platforms, driving brand presence at Salesforce events, SaaS conferences, and partner showcases, and leveraging HubSpot to run automated outreach and nurture workflows.

The ideal candidate will have 5-7 years of experience in B2B SaaS/tech marketing, with a focus on branding, communications, and multi-channel campaigns, strong storytelling and copywriting skills, hands-on experience with Ads, HubSpot, cold email campaigns, and ABM strategies, and a data-driven mindset with comfort in tracking and reporting campaign impact.

Key Responsibilities:

  • Brand & Narrative:
    • Define and maintain a consistent brand voice and visual identity.
    • Translate complex product and customer success stories into compelling, easy-to-grasp narratives.
  • Marketing Collateral:
    • Build and manage decks, one-pagers, case studies, videos, and event materials.
    • Partner with customers to create and amplify success stories.
  • Social & Digital Presence:
    • Manage and grow the company's presence on social media (organic + paid).
    • Plan and execute Ads and account-based marketing (ABM) campaigns targeting enterprise accounts.
    • Promote thought leadership and customer stories across social platforms.
  • Events & Showcases:
    • Drive brand presence at Salesforce events, SaaS conferences, and partner showcases.
    • Own pre-event communication, on-ground branding, and post-event follow-up campaigns.
  • Outreach & Campaigns:
    • Leverage HubSpot to run automated outreach and nurture workflows.
    • Design and execute cold email campaigns to targeted prospects.
    • Align ABM efforts with sales and partnerships.
  • Measurement & Insights:
    • Track performance of brand, social, and outreach initiatives.
    • Provide actionable insights to optimize campaigns and strengthen brand positioning.
Requirements
  • 5–7 years of experience in B2B SaaS / Tech marketing.
  • Strong storytelling, copywriting, and content creation skills.
  • Hands-on experience with Ads, HubSpot, cold email campaigns, and ABM strategies.
  • Experience creating impactful collateral and managing brand presence at events.
  • A data-driven mindset with comfort in tracking and reporting campaign impact.
  • Creative thinker with an eye for detail and design.
  • A self-starter who thrives in fast-paced startup environments.
What We Offer
  • Opportunity to lead branding at a category-defining AI + Salesforce startup.
  • Full ownership across branding, socials, and outreach campaigns.
  • Work closely with leadership in a high-impact, visible role.

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