Profitable Growth Specialist

1 day ago

India beBeeAcquisition Full time ₹ 90,00,000 - ₹ 1,25,00,000
Job Title: User Acquisition Manager\

About Us

Flecks Labs builds casual games that delight players worldwide.

Job Description

As a User Acquisition Manager, you will drive profitable growth through precision targeting, smart bidding, and relentless creative iteration.

Key Responsibilities:

  • Plan, execute, and optimize paid user acquisition campaigns across multiple channels.
  • Develop and manage budgets to maximize return on ad spend (ROAS).
  • Analyze deep-funnel metrics and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types.
  • Build robust attribution models and cohort analyses using attribution platforms.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
  • Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.

Requirements:

  • 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling UA with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms and key metrics.
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
  • Strong sense of creative testing strategy and knowledge of what works in casual game ads.

Bonus Points:

  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • Background in game monetization (e.g., IAP, rewarded ads) and live ops.
  • Ability to brief and evaluate creative teams with performance-first instincts.
  • Passion for casual gaming and interest in behavioral psychology for player acquisition.

What We Offer:

  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.
  • Access to real-time data, automation tools, and budget autonomy to execute fast.

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