Mobile Growth Strategist

2 days ago

India beBee Careers Full time US$ 90,000 - US$ 1,20,000
User Acquisition Specialist

About this role:

We are seeking a User Acquisition Specialist to drive profitable, scalable growth through precision targeting, smart bidding, and relentless creative iteration.

This individual will own campaign strategy, execution, and optimization across multiple channels — ensuring that every dollar spent translates into measurable revenue.

The ideal candidate will treat growth as a math problem, thrive on efficiency, and know how to scale campaigns profitably.

Key Responsibilities:
  • Plan, execute, and continuously optimize paid UA campaigns across high-performance ad networks.
  • Develop and manage budgets with the goal of maximizing return on ad spend (ROAS), not just installs or click-through rates (CTRs).
  • Analyze deep-funnel metrics (e.g. payer conversion, average revenue per user (ARPU), lifetime value (LTV)) and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
  • Build robust attribution models and cohort analyses using advanced tools.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
  • Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.
Requirements:
  • 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling UA with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, cost per acquisition (CPA) analysis, and predictive ROAS models.
  • Familiarity with attribution platforms and key metrics.
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
  • Strong sense of creative testing strategy and knowledge of what works in casual game ads.
Bonus Points:
  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • Background in game monetization (e.g., in-app purchases (IAP), rewarded ads) and live operations.
  • Ability to brief and evaluate creative teams with performance-first instincts.
  • Passion for casual gaming and interest in behavioral psychology for player acquisition.
What We Offer:
  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.
  • Access to real-time data, automation tools, and budget autonomy to execute fast.

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