Senior Digital Marketing Specialist
2 weeks ago
Job Title: Senior Digital Marketing Specialist
We are seeking a highly motivated and analytical Senior Digital Marketing Specialist to join our team at Technorizen Software Solutions. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive SEO strategies to drive business growth and improve online visibility.
Responsibilities:
- SEO Strategy and Campaign Management: Develop and implement SEO strategies to improve website rankings, drive organic traffic, and increase conversions.
- Technical SEO: Conduct technical SEO audits, identify and fix technical issues, and ensure website crawlability and mobile-friendliness.
- Content Optimization: Develop and implement content optimization strategies to improve content relevance, quality, and engagement.
- Link Building: Develop and implement link building strategies to improve website authority and ranking signals.
- Reporting and Analytics: Track and analyze website performance using Google Analytics and other tools, and provide regular reporting and insights to stakeholders.
Requirements:
- 4+ years of experience in SEO: Proven experience in developing and executing SEO strategies, conducting technical SEO audits, and improving website rankings.
- Experience in Ecommerce SEO: Proven experience in developing and executing ecommerce SEO strategies, improving product page optimization, and increasing conversions.
- Experience in Local SEO: Proven experience in developing and executing local SEO strategies, improving local business listings, and increasing foot traffic.
- Technical Skills: Proficiency in HTML, CSS, JavaScript, and other web development technologies, as well as experience with SEO tools like Ahrefs, SEMrush, and Google Search Console.
- Communication Skills: Excellent communication and project management skills, with the ability to work collaboratively with cross-functional teams and stakeholders.
Good to Have:
- Experience in SEM: Proven experience in developing and executing SEM strategies, improving ad relevance, and increasing conversions.
- Experience in Content Writing: Proven experience in writing high-quality, engaging content that resonates with target audiences.
- Experience in Data Analysis: Proven experience in analyzing and interpreting large datasets, identifying trends and insights, and making data-driven recommendations.
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