Senior Digital Marketing Specialist

2 weeks ago


Indore, Madhya Pradesh, India Technorizen Software Solutions Full time

Job Title: Senior Digital Marketing Specialist

We are seeking a highly motivated and analytical Senior Digital Marketing Specialist to join our team at Technorizen Software Solutions. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive SEO strategies to drive business growth and improve online visibility.

Responsibilities:

  • SEO Strategy and Campaign Management: Develop and implement SEO strategies to improve website rankings, drive organic traffic, and increase conversions.
  • Technical SEO: Conduct technical SEO audits, identify and fix technical issues, and ensure website crawlability and mobile-friendliness.
  • Content Optimization: Develop and implement content optimization strategies to improve content relevance, quality, and engagement.
  • Link Building: Develop and implement link building strategies to improve website authority and ranking signals.
  • Reporting and Analytics: Track and analyze website performance using Google Analytics and other tools, and provide regular reporting and insights to stakeholders.

Requirements:

  • 4+ years of experience in SEO: Proven experience in developing and executing SEO strategies, conducting technical SEO audits, and improving website rankings.
  • Experience in Ecommerce SEO: Proven experience in developing and executing ecommerce SEO strategies, improving product page optimization, and increasing conversions.
  • Experience in Local SEO: Proven experience in developing and executing local SEO strategies, improving local business listings, and increasing foot traffic.
  • Technical Skills: Proficiency in HTML, CSS, JavaScript, and other web development technologies, as well as experience with SEO tools like Ahrefs, SEMrush, and Google Search Console.
  • Communication Skills: Excellent communication and project management skills, with the ability to work collaboratively with cross-functional teams and stakeholders.

Good to Have:

  • Experience in SEM: Proven experience in developing and executing SEM strategies, improving ad relevance, and increasing conversions.
  • Experience in Content Writing: Proven experience in writing high-quality, engaging content that resonates with target audiences.
  • Experience in Data Analysis: Proven experience in analyzing and interpreting large datasets, identifying trends and insights, and making data-driven recommendations.


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