Digital Experience Strategist

7 days ago

Pune, Maharashtra, India beBeeExperience Full time ₹ 35,00,000 - ₹ 40,00,000
Strategic Digital Experience Manager

This pivotal role stands at the intersection of product innovation, technical prowess, and delivery excellence.

  • Effectively translate business and product vision into actionable deliverables for iterative improvement.
  • Oversee releases across mobile and web platforms to ensure seamless integration and user experience.
  • Validate technical feasibility and collaborate with engineering teams to drive feature development and implementation.
  • Promote customer-centric design principles throughout the digital lifecycle.
Key ResponsibilitiesProduct Roadmap Ownership
  • Develop and steward the roadmap for digital CX across web and mobile platforms.
  • Translate product requirements into backlog items and sprint deliverables to drive continuous improvement.
  • Drive sprint planning, backlog grooming, UAT, and production releases to ensure timely delivery.
  • Maintain feature parity and phased rollouts across iOS, Android, iPadOS, and web platforms.
Tech Readiness & Integration
  • Collaborate with developers on API contracts, secure integrations, and performance optimisation to ensure robust solutions.
  • Oversee CI/CD, app store submissions, and release checklists for mobile and web platforms.
  • Ensure accessibility, SEO, SSR readiness, and PWA optimisation to enhance user experience.
Customer Journey Optimization
  • Work closely with design and platform leads to ensure OS-native UI/UX that delights users.
  • Embed analytics, crash reporting, funnels, and in-app communication tools to inform data-driven decisions.
  • Partner with MarTech to design push campaigns, personalisation, and customer journey tracking to foster meaningful interactions.
Stakeholder & Release Management
  • Serve as a single point of contact for cross-functional teams on CX delivery.
  • Coordinate regression testing, cross-browser/device testing, and QA cycles to ensure quality and reliability.
  • Establish release playbooks, rollback strategies, and incident management protocols to mitigate risks.
  • Track KPIs such as app ratings, funnel performance, crash rates, and adoption metrics to measure success.

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