
Digital Customer Experience Manager
21 hours ago
Customer Retention Strategist Role
">A customer retention strategist plays a pivotal role in devising and implementing customer retention strategies to meet business objectives. The ideal candidate will collaborate with senior team members in this process, ensuring that all marketing campaigns are executed efficiently and effectively.
The successful candidate will also contribute to analyzing the success metrics of email, SMS, and push notifications campaigns to measure revenue per send. They will be responsible for re-engaging dormant or inactive customers to optimize revenue returns per customer/data record. Additionally, they will contribute ideas and insights for CRM strategies aimed at attracting and retaining customers.
Key qualifications include a bachelor's or master's degree in a relevant field and basic understanding of HTML/CSS is preferred. A minimum 0-1 year of experience in digital marketing/CRM management or a related field is required. Familiarity with CRM platforms like MoEngage, CleverTap, WebEngage, Braze, etc., is advantageous. Good communication skills, both verbal and written, are essential, as well as detail-oriented with the ability to manage multiple tasks efficiently.
Responsibilities:
- Develop and implement customer retention strategies
- Support marketing campaigns by coordinating with digital teams
- Analyze campaign success metrics
- Re-engage dormant or inactive customers
- Contribute to CRM strategies
- Segment customer database for targeted marketing activities
- Develop and execute testing strategies
- Generate campaign performance reports
Requirements:
- Bachelor's or Master's degree in a relevant field
- Basic understanding of HTML/CSS
- Minimum 0-1 year of experience in digital marketing/CRM management
- Familiarity with CRM platforms like MoEngage, CleverTap, WebEngage, Braze, etc.
- Good communication skills
- Detail-oriented with task management abilities
- Collaborative and adaptable team player
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