Global Marketing Director for India CX Operations

2 days ago


Delhi, Delhi, India Verint Full time
Job Summary

As a Global Marketing Director for India CX Operations, you will work closely with the India sales team to develop and execute effective marketing programs and demand generation campaigns across the India region. Your primary goal is to generate a consistent flow of quality sales leads that support the company's growth objectives.

Main Responsibilities
  • Collaborate with the India Managing Director to create a comprehensive marketing plan that delivers quality sales leads.
  • Design and execute closed-loop, integrated marketing campaigns focusing on digital marketing strategies, including online, eDM, and SEM, across India.
  • Ensure a steady flow of MQLs and work with the Sales organization to convert these into SALs and SQLs.
  • Work with the Sales team to identify priority customer target organizations and design marketing programs that enable our 'land and expand' strategy in these accounts.
  • Organize and execute field marketing events such as conferences, seminars, webinars in India, and assist the wider APAC Marketing Team with regional events.
  • Develop and grow the Verint brand across the region through engagement with media and industry analysts, highlighting Verint's position as an industry thought leader.
  • Produce regular and consistent streams of customer case studies, opinion articles, and similar sales assets.
  • Owning and managing Verint's contact database in India and developing programs to support its expansion for sales growth.
  • Engage with Partners across India to develop Verint marketing activities and promotions to their customers.
  • Growing our web presence and related SEO and social media activities in India.
Requirements
  • 5+ years of marketing experience in the IT or technology industry, preferably in the B2B technology software sector.
  • 2+ years of India Marketing Management experience.
  • Experience with marketing automation (Eloqua), web analytics, and content management systems.
  • Experience with CRM systems, ideally Salesforce.com.
  • Proficiency in Microsoft Office (Excel, Word, PowerPoint).
  • Understanding of metrics-driven, demand generation marketing.
  • Excellent organizational, negotiation, and influence skills.
  • A vibrant entrepreneurial attitude, strong individual performer, effective technical communicator, and effective in matrix team organizations.
Compensation Package

The estimated salary for this role is ₹25,00,000 per annum, considering the location and requirements.



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