Product Marketing Strategist

6 hours ago


Mumbai, Maharashtra, India MAI Labs Full time

**Job Description:**

We are seeking a highly skilled Product Marketing Lead to spearhead marketing efforts for our SMART exchange. The ideal candidate will have a deep understanding of the target audience's everyday challenges and be able to effectively communicate how our product solves customer problems.

This role requires close collaboration with product owners, marketing content designers, and writers, as well as product developers to shape effective marketing content and drive community growth.

Key Responsibilities:

  • Lead product marketing content development
  • Outline marketing deployment timelines
  • Educate other departments on current product messaging
  • Manage team's marketing campaigns
  • Craft the product storytelling vision and voice
  • Negotiate budgets to execute our product marketing vision at scale

Requirements:

  • Strong written and verbal communication skills
  • Significant product marketing and development experience, especially at exchanges, mutual funds, fintech, and with new asset classes
  • Deep understanding of market trends and product lifecycles
  • Firm grasp of ways to develop strategic product marketing campaigns
  • Superb leadership abilities
  • Intuitive understanding of how to effectively assign responsibilities
  • Extensive experience designing customer promotions
  • Proficiency with product design techniques based on hands-on experience
  • Prior experience shaping marketing and communications at companies like Zerodha, Groww, Small case, etc.
  • Global experience and exposure running campaigns, especially in the UAE

Salary Estimate: $120,000 - $150,000 per year



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