Digital Transformation Specialist
1 day ago
About our digital transformation efforts:
Our goal is to revolutionize banking by building customer-centric products and innovative propositions.
We have several key objectives:
- Drive better customer experience and engagement
- Transform existing lines of businesses
- Build new digital-only or Banking-as-a-Service led digital business models
This role will be responsible for driving adoption and engagement across customer segments. The ideal candidate will coordinate with cross-functional teams, such as digital marketing, tech solutions, and product development.
Key responsibilities include:
Customer Engagement Strategies- Analyzing user journeys to identify improvement areas
- Working with the product, analytics, and digital marketing teams to design targeted campaigns
- Using data analytics and segmentation to inform marketing strategies
- Owning end-to-end measurement frameworks for growth experiments
- Representing customer needs in shaping new features and products
- Collaborating with Marketing teams to create awareness and engagement campaigns
- Increasing adoption of new products through cross-sell and upsell initiatives
The ideal candidate should have strong analytical and problem-solving skills, as well as experience in campaign management tools and data interpretation. A customer-centric mindset and prior experience in growth/product marketing for a digital business/app are highly desirable.
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