Marketing Director

2 days ago

Madurai, Tamil Nadu, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 24,00,000

Job Opportunity

We are seeking a high-visibility marketing professional to own the brand positioning of our client in the luxury travel and premium hospitality space.

This is an individual contributor role responsible for building and executing marketing strategies that strengthen the company's position as a premium sports travel brand.

The role requires a strategic thinker who can craft integrated luxury brand narratives, elevate partnerships with rights-holders, and curate bespoke experiences that drive both brand equity and revenue growth.

Key Responsibilities:

  • Develop and execute marketing plans that reinforce the company's luxury positioning in global sports hospitality.
  • Identify opportunities to create unique luxury propositions around marquee events (Olympics, FIFA, ICC, Wimbledon, etc.).
  • Define and track KPIs across lead generation, brand engagement, and customer acquisition.

Digital & Social Media Leadership:

  • Oversee brand storytelling across digital platforms with a premium, aspirational tone.
  • Champion brand consistency across social media, website, campaigns, and partner channels.
  • Explore influencer tie-ups and collaborations in luxury, lifestyle, and sports segments.

Stakeholder Management:

  • Internal: Work closely with Sales, Product, Design, and Hospitality teams to ensure integrated campaigns that convert.
  • External: Manage agencies, luxury lifestyle partners, and digital performance vendors for campaign execution.

Content & Creative Direction:

  • Lead the ideation of high-end creative content: social media campaigns, event highlight reels, newsletters, luxury travel brochures.
  • Drive thought-leadership content (whitepapers, luxury sports travel insights, brand features) to build credibility in the luxury ecosystem.

Analytics & Growth:

  • Partner with analytics teams to evaluate campaign ROI, performance trends, and competitor bench-marking.
  • Provide insights to leadership on emerging luxury consumer trends, sports fan engagement models, and new marketing channels.

Experiential Innovation:

  • Curate premium brand activations around global sporting events (eg. curated dinners with sports legends, exclusive hospitality tours, luxury brand tie-ups).
  • Collaborate on cross-industry alliances (luxury fashion, automotive, lifestyle brands) to expand brand footprint.

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