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Marketing Brand Executive

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About this Role

We are seeking a highly skilled and experienced professional to join our team as an Executive with expertise in Offline Marketing.

Job Summary

This role involves driving the offline brand experience and marketing efforts, ensuring consistent branding across all touchpoints, from bus branding and uniform standardization to lounges, hoardings, and on-ground marketing activations.

Main Responsibilities
  • Develop and maintain brand consistency across buses, lounges, uniforms, and other offline assets.
  • Collaborate with vendors to execute bus branding, uniforms, and other physical branding assets while ensuring high-quality output.
  • Implement visibility mechanisms to track branding effectiveness and maintain standardization.
  • Manage relationships with vendors and suppliers for printing, uniform manufacturing, and branding execution.
  • Plan and execute offline marketing initiatives including hoardings, transit branding, bus stop branding, and agent activations.
Key Requirements
  • 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.
  • Strong understanding of offline branding execution, vendor coordination, and operations alignment.
  • Ability to manage multiple projects simultaneously and work with cross-functional teams.
  • Strong negotiation and relationship management skills for vendor coordination.
  • Detail-oriented with a passion for brand consistency and execution excellence.