
Foods Brand Strategist
1 week ago
The successful candidate will be responsible for developing and scaling a new food brand from inception.
Key responsibilities include developing and implementing brand strategy, designing and executing integrated marketing campaigns, conducting consumer and market research to track brand health, and collaborating with performance marketing teams/agencies to ensure effective brand messaging.
Additionally, the role requires planning and executing in-store visibility and sales enablement tools, building and maintaining brand presence on direct-to-consumer platforms and e-commerce marketplaces, and managing brand budgets to ensure measurable outcomes.
This is an exciting opportunity for a talented individual with a passion for brand management to make a real impact in the food industry.
Responsibilities & Accountability- Develop and implement brand strategy, positioning, and value proposition
- Design and execute integrated marketing campaigns
- Conduct consumer and market research to track brand health and generate insights
- Collaborate with performance marketing teams/agencies to ensure effective brand messaging
- Plan and execute in-store visibility and sales enablement tools
- Build and maintain brand presence on direct-to-consumer platforms and e-commerce marketplaces
- Manage brand budgets, track return on investment, and ensure measurable outcomes
- Brand Strategy & Positioning
- Integrated Marketing Execution
- Consumer Insights & Analytics
- E-commerce & Direct-to-Consumer Management
- 4–5 years of experience in brand management/marketing (preferably in Foods or related categories)
- Graduate/MBA degree in Marketing, Brand Management, or related field
- Hands-on experience in building brands on direct-to-consumer platforms and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling brand budgets
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