
Transformative Brand Innovator
3 days ago
The role of a Senior Brand Strategist is crucial in the development and execution of brand strategies that meet business objectives. As a key member of our team, you will work closely with colleagues to create innovative and impactful campaigns that drive results.
Key Responsibilities:
- Develop strategic plans for client pitches by collaborating with our team to identify opportunities and craft compelling messages.
- Stay up-to-date on industry trends and competitor offerings in Digital & New Media to ensure our campaigns stay ahead of the curve.
- Coordinate and execute campaigns across various channels, ensuring timely delivery and effective communication.
- Bounce ideas off colleagues to decide on creative direction and make strategic decisions that drive results.
- Create engaging content that informs and captivates our target audience, leveraging your writing skills and creative thinking.
- Evaluate and craft compelling copy from various sources to ensure consistency and quality.
- Identify opportunities for topical content and moment marketing campaigns based on trending conversations to stay relevant.
Required Skills:
- Strong strategic thinking skills to drive campaign development and execution.
- Digital literacy and knowledge of industry trends to stay ahead of the competition.
- Strategic coordination and execution skills to deliver results-oriented campaigns.
- Effective communication and project management skills to lead teams and manage projects.
- Ability to brainstorm and make strategic decisions that drive results.
- Writing skills to craft engaging content and compelling copy.
- Copywriting skills to evaluate and create high-quality content.
- Basic understanding of digital marketing principles and tools.
- Proficiency in Microsoft Office Suite and Adobe Creative Suite.
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