
Global Brand Ambassador
15 hours ago
This role combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrollment, deepen engagement, and build long-term brand reputation.
- About the Role
- Lead the creation and execution of distinctive brand identity for universities launching their campuses in India.
- Work cross-functionally with admissions, marketing, communications, student services, and academic leadership to ensure every interaction with our brand delivers clarity, consistency, and emotional resonance.
- Key Responsibilities
- Develop and own a composite brand strategy that balances global equity of partner universities in home campus with their unique positioning in the India market.
- Maintain brand guidelines and governance frameworks across all platforms and touchpoints.
- Influencer Marketing & Student Engagement
- Design and manage large-scale influencer marketing campaigns with high-authority influencers, education YouTubers, and subject-matter influencers.
- Build a student ambassador network on college campuses, student clubs, and faculty champions to organically amplify brand stories.
- Campaign Planning & Execution
- Lead ATL campaigns including print, outdoor to drive mass awareness and reputation building.
- Plan and execute BTL activations including school/college fairs, campus branding, experiential events, influencer-led meetups, and community-based outreach.
- Digital Presence & Experience
- Oversight the planning and creation of the university's website as a flagship brand destination - including design, structure, content, SEO, and storytelling.
Requirements
- 10-12 years in brand, marketing, or creative leadership roles - ideally in education, youth brands, omni-channel (offline and online) brands with experience targeting Gen Z audience.
- Demonstrated success in building and launching new brands, including ATL/BTL, digital.
- Proven experience driving large-scale impact through influencer campaign.
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