Programmatic Buying Specialist

6 days ago


Anantapur, Andhra Pradesh, India beBeeCampaign Full time ₹ 18,00,000 - ₹ 25,00,000

Programmatic Campaign Manager

We are looking for an experienced professional to lead our programmatic buying efforts. As a Programmatic Campaign Manager, you will be responsible for building and executing digital marketing roadmaps that drive awareness and acquisition campaigns.

  1. Develop and execute digital marketing strategies involving DV360 for clients, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  2. Manage App Campaigns on DV360 while optimizing for reach, install, and conversion. Collaborate with other teams to implement tracking mechanisms and integrate different platforms to import/export audiences and conversions.
  3. Collaborate with the creative design team to develop innovative ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  4. Monitor account performance daily and monthly, ensuring optimal budget allocation, campaign pacing, lost bidding, impression share, and other key metrics.
  5. Communicate client achievements in sync with predefined goals and generate relevant reports before, during, and after campaigns.

Required Skills and Qualifications:

  1. Programmatic Buying (Intermediate): Proven experience in programmatic buying, including managing campaigns on DV360.
  2. DV 360 Certified: Hold a certification in DV 360.
  3. Google Campaign Manager (Intermediate): Intermediate-level expertise in Google Campaign Manager.

Benefits:

  • Opportunity to work with a leading organization in the field of digital marketing.
  • Professional growth and development opportunities.

Others:

  1. Strong analytical skills and attention to detail.
  2. Ability to collaborate effectively with cross-functional teams.

Primary Skill (Mandatory Skill): Programmatic buying is mandatory for this role. The ideal candidate should have intermediate-level experience in programmatic buying and hold a certification in DV 360.



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