
Programmatic Buying Specialist
6 days ago
Programmatic Campaign Manager
We are looking for an experienced professional to lead our programmatic buying efforts. As a Programmatic Campaign Manager, you will be responsible for building and executing digital marketing roadmaps that drive awareness and acquisition campaigns.
- Develop and execute digital marketing strategies involving DV360 for clients, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
- Manage App Campaigns on DV360 while optimizing for reach, install, and conversion. Collaborate with other teams to implement tracking mechanisms and integrate different platforms to import/export audiences and conversions.
- Collaborate with the creative design team to develop innovative ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
- Monitor account performance daily and monthly, ensuring optimal budget allocation, campaign pacing, lost bidding, impression share, and other key metrics.
- Communicate client achievements in sync with predefined goals and generate relevant reports before, during, and after campaigns.
Required Skills and Qualifications:
- Programmatic Buying (Intermediate): Proven experience in programmatic buying, including managing campaigns on DV360.
- DV 360 Certified: Hold a certification in DV 360.
- Google Campaign Manager (Intermediate): Intermediate-level expertise in Google Campaign Manager.
Benefits:
- Opportunity to work with a leading organization in the field of digital marketing.
- Professional growth and development opportunities.
Others:
- Strong analytical skills and attention to detail.
- Ability to collaborate effectively with cross-functional teams.
Primary Skill (Mandatory Skill): Programmatic buying is mandatory for this role. The ideal candidate should have intermediate-level experience in programmatic buying and hold a certification in DV 360.
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