Digital Marketing Specialist

1 week ago

Anantapur, Andhra Pradesh, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Programmatic Campaign Manager Job Summary

We are an integral part of a leading media and advertising agency network, one of the largest in the world. Our branded networks and numerous specialty firms provide strategic media planning, digital marketing, direct and promotional marketing, public relations, and other communications services.

This is an exciting role that entails:

  • Succesfully managing day-to-day campaign performance across different DSPs and related platforms
  • Coordinate campaign executions across all regions, serving as primary point of contact with stakeholders
  • Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met
  • Work with teams to develop best-in-class solutions based on available technology
  • Oversee media tracking and analytics set up and implementation
  • Communicate format, screen, and inventory performance to clients and agencies

This may be the right role for you if you have:

  • 4-6 years of relevant experience in managing programmatic campaigns for large clients
  • Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
  • Able to describe all possible KPIs and how they fit into the customer journey
  • Comfortable thinking strategically and analyzing performance in a dynamic environment
  • Proficient in MS Excel and PowerPoint, with ability to organize and consolidate multiple data sources

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