
Paid Media Strategist
2 weeks ago
We are seeking a senior marketing professional to lead innovative paid media strategies and maximize return on investment.
About the RoleAs the head of paid media, you will be responsible for developing and executing cross-channel campaigns that drive measurable results. This includes monitoring performance, optimizing ad spend, and collaborating with content and creative teams to refine messaging and targeting.
Key Responsibilities:- Plan and execute paid media campaigns across multiple platforms, including Google Ads and Meta.
- Monitor key metrics such as ROAS, CPA, and CPL, and make data-driven decisions to optimize campaign performance.
- Run A/B tests to refine creatives, messaging, and audience targeting, ensuring maximum ROI.
- Align campaign strategy with business objectives through close collaboration with stakeholders.
- Stay up-to-date on industry trends, tools, and best practices in paid media marketing.
- 5+ years of experience in digital marketing or a related field.
- Proven track record of scaling high-impact paid media campaigns.
- Strong analytical skills and hands-on experience with analytics tools.
- Clear communication skills and strong reporting abilities.
- Availability to work in California or remotely during part-time hours.
- Startup or remote work experience is a plus.
This is an opportunity to contribute directly to growth, build something meaningful with a passionate team, and enjoy a dynamic work environment.
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Digital Marketing Strategist
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Ecommerce Strategist
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Digital Advertising Career Opportunity
2 weeks ago
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