Digital Advertising Career Opportunity
2 weeks ago
We are seeking an experienced Digital Advertising Strategist to lead our paid media efforts. This role will focus on planning, executing, and managing paid campaigns across digital platforms.
Key Responsibilities:
- Campaign Planning and Execution: Plan, execute, and manage paid campaigns across Google Ads, Facebook, Instagram, and other platforms.
- Performance Optimization: Conduct keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness.
- Daily Campaign Monitoring: Monitor daily performance of campaigns and optimize for clicks, conversions, and ROI.
- Ad Creative Development: Create, test, and iterate ad creatives, copies, and formats to improve performance.
- Collaboration: Collaborate with design and content teams to ensure ads are aligned with brand guidelines.
- Performance Reporting: Track, analyze, and report campaign performance with actionable insights.
- Technical Skills: Proficiency in Google Ads, Meta Ads Manager, and other ad platforms.
Requirements:
- Education: Bachelor's degree in Marketing, Business, or related field.
- Experience: 1–3 years of experience in paid media/digital advertising.
- Soft Skills: Strong analytical and problem-solving skills, good understanding of digital marketing funnels and performance metrics (CTR, CPC, CPA, ROAS, etc.).
- Time Management: Ability to work on multiple campaigns and deliver within deadlines.
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