Senior Category Specialist

3 days ago


Kottayam, Kerala, India beBeeRevenue Full time ₹ 50,00,000 - ₹ 80,00,000

Job Title: Category Growth Manager

Summary:

  • Develop and implement sales strategies to boost site performance.
  • Manage website content to align with marketing campaigns.
  • Negotiate budgets to secure revenue margins.

About the Role:

Key Responsibilities
  • Driving Sales Growth:
    • Responsible for designing, implementing, managing, and reporting on plans to enhance site metrics through increased conversion, average order value, and other key performance indicators.
    • Responsible for achieving top-line revenue targets within established investment frameworks to meet profit and loss goals.
    • Ensure website content is aligned with monthly promotions, seasonal promotions, and overall marketing strategy.
  • Monitoring Brand Performance:
    • Secure revenue margins in line with overall guidance.
    • Negotiate budgets, set goals, monitor, and report on performance.
    • Plan and execute brand campaigns across various platforms and take corrective actions to stay on track.
    • Meet recognition and awareness goals for accountable brands.
    • Report on performance against key metrics in approved formats.
  • Enhancing Customer Experience and Retention:
    • Drive banner revenue through list growth, segmentation, and increased efficiency.
    • Develop processes and procedures to drive customer retention.
    • Analyze user experience across channels and touch points through web analytics and identify potential improvements.

Requirements:

  • Category management experience is highly desirable.
  • Advanced proficiency in Excel and PowerPoint is required.


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