Chief Growth Strategist

7 days ago

Anand, Gujarat, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Director of Demand Generation

The role of the Director of Demand Generation is a strategic position that requires driving full-funnel demand generation and account-based marketing strategies to build awareness, generate qualified leads, and accelerate pipeline across priority verticals.

This includes designing, implementing, and measuring campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals. The ideal candidate will have hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.

Key Responsibilities:
  • Strategic Demand Generation: Develop multi-channel integrated campaigns to achieve quarterly pipeline and revenue goals.
  • Account-Based Marketing (ABM) Leadership: Design and execute ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
  • Measurement, Analytics & Optimization: Define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, lead-to-opportunity conversion rate, campaign-level ROI and CAC.
Qualifications:
  • A minimum of 12 years of progressive B2B SaaS marketing experience with a strong focus on demand generation, ABM, and revenue marketing.
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.

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