
Senior Influencer Marketing Professional
8 hours ago
Key Responsibilities:
- Influencer Outreach & Campaign Management:
- We identify, onboard, and manage relationships with social media influencers across various platforms.
- We develop and execute campaigns that align with our brand's goals and key performance indicators.
- Content Strategy & Execution:
- We collaborate with influencers to create engaging content that resonates with our target audience.
- We ensure the content adheres to our brand guidelines and is optimized for maximum impact.
- Data Analysis & Reporting:
- We track and analyze campaign performance, including reach, engagement, and return on investment metrics.
- We provide actionable insights to optimize future campaigns.
- Cross-Functional Collaboration:
- We work closely with our internal teams to align influencer activities with marketing objectives.
- We coordinate with external partners to execute campaigns effectively.
- Market Research & Trend Analysis:
- We stay updated on the latest trends in the beauty and wellness industry.
- We identify emerging influencers and innovative campaign ideas.
Requirements:
- Bachelor's degree in Marketing or a related field.
- 1-3 years of experience in influencer marketing.
- Strong understanding of social media platforms and influencer landscape.
- Excellent communication and negotiation skills.
- Proficient in using influencer marketing tools.
- Analytical mindset with the ability to derive actionable insights from data.
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