
Audio Experience Lead
3 days ago
Role Overview:
">We are seeking a data-driven marketer to prevent user churn and re-activate lapsed listeners. The successful candidate will be an expert in understanding why users leave and developing strategies to win them back.
">This is a hands-on role for a problem-solver who loves to run experiments, analyze data, and see a direct impact on our user base. The ideal candidate will have a strong passion for music and audio, which will give them an edge in crafting resonant and effective campaigns.
">Key Responsibilities:
">- Identify at-risk users using predictive models and analysis to prevent churning. Directly engage with at-risk users through surveys and interviews to uncover the root causes of dissatisfaction.">
- Design and launch proactive multi-channel campaigns (push, in-app modals, email) triggered by at-risk behavior. Develop compelling offers and hyper-personalized content to find the perfect reason for a listener to return.">
- Own and report on core KPIs such as Churn Rate, Save Rate, Reactivation Rate, and ROI of campaigns. Provide clear data and qualitative insights on why users are leaving to help prioritize roadmap features that address core churn drivers.">
- Requirements:">
- 4-7 years of focused experience in churn management, user reactivation, or save strategies. Ideal candidates will have experience working within a B2C subscription or mobile app business.">
- Strong analytical skills, with proficiency in SQL and experience with product analytics tools. Ability to think creatively and challenge assumptions is essential.">
- Experimenter's mindset with a focus on hypothesis testing and results-driven decision making.">
- Passion for music and audio is key to understanding user motivations and preferences.">
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