Global Education Technology Strategist

21 hours ago


Bengaluru, Karnataka, India Miles Education Full time

Miles Education is dedicated to transforming learning into a catalyst for opportunity and building a skilled workforce equipped for the future. We seek a Marketing Automation Lead to join our team and contribute to shaping the future of global education.

About Us

We offer a full-stack solution to talent shortages by training top-tier candidates for global markets and recruiting international nurses for U.S. master's programs with onsite employment. Our educational pathways redefine career development through transformative learning journeys that integrate essential interpersonal skills, cutting-edge tech training, and executive-level courses.

Job Description

We are looking for a highly skilled and experienced Marketing Automation Lead to spearhead our user activation and retention initiatives. The ideal candidate will have at least 5 years of hands-on experience in managing email and WhatsApp campaigns, utilizing marketing automation tools such as Clevertap, WebEngage, or similar platforms.

Campaign Management

Develop and execute multi-channel marketing campaigns using automation tools to enhance user experience and drive business growth. Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

Marketing Automation

Utilize marketing automation platforms (Clevertap, WebEngage, or similar) to create and optimize marketing workflows and customer journeys. Ensure the integration of marketing automation systems with CRM, analytics tools, and other relevant platforms.

Journey Creation

Design and implement comprehensive user journeys that guide customers through the activation and retention stages. Continuously evaluate and refine user journeys based on performance data and feedback to enhance customer engagement and satisfaction.

The estimated salary for this role is $85,000 per year, considering the location and industry standards.



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