Marketing Manager for Home and Kitchen Central

4 weeks ago


Bengaluru, Karnataka, India ASSPL - Karnataka Full time
Job Title: Marketing Manager for Home and Kitchen Central

About the Role:

We are seeking a creative and goal-oriented Marketing Manager to join our Home and Kitchen Central team at ASSPL - Karnataka. As a Marketing Manager, you will be responsible for managing the on-going optimization of performance marketing channels to improve channel efficiency and drive business growth. You will also be responsible for driving sales and increased engagement for customers through all available marketing channels, including internal & external partnerships, traffic channels (outbound, paid channels) & more.

Key Responsibilities:

Manage the on-going optimization of performance marketing channels to improve channel efficiency and drive business growth.
Drive sales and increased engagement for customers through all available marketing channels, including internal & external partnerships, traffic channels (outbound, paid channels) & more.
Define programs and strategies to engage each segment & drive action spanning across onboarding, engagement, retention, cross-sell and win-back.
Develop strong relationships and work collaboratively with product teams to invest in long-term opportunities to influence customer lifecycle.
Partner closely with Prime to maximize engagement opportunities.
Drive incremental experiments & identify mechanisms to scale channels & inputs to drive customer engagement and influence repeat reactivation.

Requirements:

MBA from premium institute with 5-8 years of experience in marketing, ecommerce, program and/or product management.
Experience in operating, managing, and delivering results in a customer-facing FMCG/retail/services marketing or product management role.
Proven success in delivering online products and services in a high growth environment.
Strong analytical and quantitative skills with experience of using data and metrics to test theories, confirm assumptions, and measure success.
Hands on and ready to roll up sleeves, to dive deep into the business, in a lean organization.
Excellent written and verbal communication skills. Ability to simplify complex topics for broad audiences and influence key stakeholders.
Ability to imagine an ambitious future for the program and also understand how to break it into smaller milestones towards delivery.
Experience communicating complex business concepts in verbal and written form.

Location:

We are open to hiring candidates to work out of one of the following locations:

Bengaluru, KA, IND
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