Marketing Manager
4 weeks ago
Job Summary:
ASSPL - Karnataka is seeking a skilled Marketing Manager to join our Central Team. As a Marketing Manager, you will be responsible for managing the on-going optimization of performance marketing channels to improve channel efficiency and drive business growth. You will drive sales and increased engagement for customers through all available marketing channels, including internal & external partnerships, traffic channels (outbound, paid channels) & more.
Key Responsibilities:
• Manage the on-going optimization of performance marketing channels to improve channel efficiency and drive business growth.
• Drive sales and increased engagement for customers through all available marketing channels, including internal & external partnerships, traffic channels (outbound, paid channels) & more.
• Define programs and strategies to engage each segment & drive action spanning across onboarding, engagement, retention, cross-sell and win-back.
• Develop strong relationships and work collaboratively with product teams to invest in long-term opportunities to influence customer lifecycle.
• Partner closely with Prime to maximize engagement opportunities.
• Drive incremental experiments & identify mechanisms to scale channels & inputs to drive customer engagement and influence repeat reactivation.
Requirements:
• MBA from premium institute with 5-8 years of experience in marketing, ecommerce, program and/or product management.
• Experience in operating, managing, and delivering results in a customer-facing FMCG/retail/services marketing or product management role.
• Proven success in delivering online products and services in a high growth environment.
• Strong analytical and quantitative skills with experience of using data and metrics to test theories, confirm assumptions, and measure success.
• Hands on and ready to roll up sleeves, to dive deep into the business, in a lean organization.
• Excellent written and verbal communication skills. Ability to simplify complex topics for broad audiences and influence key stakeholders.
• Ability to imagine an ambitious future for the program and also understand how to break it into smaller milestones towards delivery.
• Experience communicating complex business concepts in verbal and written form.
Location:
Bengaluru, KA, IND
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