Marketing Manager
4 weeks ago
Job Summary:
As a Marketing Manager at Cheran Group, you will play a pivotal role in spearheading the marketing strategy for our new beverage line. You will be responsible for coordinating with our external branding agency to ensure seamless execution of marketing campaigns, aligning with our company's vision and objectives. Your expertise in project management will be instrumental in overseeing campaign timelines, budgets, and performance metrics to guarantee brand consistency and success in the market.
Key Responsibilities:
• Serve as the primary liaison between the company and the external branding agency.
• Collaborate with the agency to plan and execute marketing campaigns, ensuring alignment with the brand's objectives.
• Manage marketing campaign timelines, deliverables, and budgets, ensuring efficient execution.
• Oversee digital marketing strategies, including social media, SEO, SEM, influencer partnerships, and email campaigns.
• Coordinate with internal teams such as product development, sales, and logistics to ensure cohesive communication across departments.
• Monitor and report on marketing campaign performance, providing actionable insights and feedback to optimize future campaigns.
• Ensure that all creative assets and marketing materials adhere to brand guidelines.
• Manage relationships with external vendors and partners involved in marketing initiatives.
• Stay up-to-date with market trends, competitors, and consumer behavior to provide strategic input for marketing campaigns.
• Support the launch of new products by working closely with the sales team to align marketing efforts with business goals.
Requirements:
• Qualification: Bachelor's degree in Marketing or a related field; MBA preferred
• 5+ years of experience in marketing within the FMCG or beverage industry
• Proven experience in coordinating with external agencies for marketing campaign execution
• Strong project management skills with the ability to manage multiple tasks and deadlines
• Knowledge of digital marketing strategies, including social media, SEO, SEM, and influencer marketing
• Excellent communication and organizational skills
• Ability to work cross-functionally and manage relationships with both internal and external stakeholders
• Experience in managing marketing budgets and performance metrics
• Experience in a startup environment is a plus
• Prior experience in launching health or wellness products is a plus
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