Mobile Games User Acquisitions Specialist
2 days ago
About the Role:
We are seeking a highly motivated and data-driven professional to lead our user acquisition efforts. You will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.
This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.
Key Responsibilities:- Technical & Execution:
- Plan, launch, and optimize UA campaigns across major ad platforms.
- Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key performance indicators (KPIs).
- Implement structured A/B tests for campaigns, audiences, and creatives.
- Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs).
- Partner with engineering teams to QA and troubleshoot SDK/event integrations.
- Analytical & Reporting:
- Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
- Calculate breakeven points and model projected lifetime value (LTV) by user cohorts.
- Understand and act on player journey metrics.
- Build dashboards and performance reports in tools such as Looker Studio or Tableau.
- Apply predictive modeling and early KPIs to forecast long-term user value.
- Strategic:
- Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
- Create and manage audience strategies.
- Design and execute re-engagement campaigns for churned or low-activity users.
- Collaborate with cross-functional teams to connect UA with retention and monetization strategies.
- Contribute to budget allocation and forecasting strategies.
- Stay current with platform updates and emerging ad tech.
- Creative:
- Collaborate with the creative team to brief, conceptualize, and test ad creatives.
- Design and run creative test campaigns with structured methodologies.
- Analyze creative performance using key metrics and translate findings into actionable creative insights.
- Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
- Establish creative refresh cycles and rotation strategies.
- Share business-aligned creative insights with stakeholders.
- Collaboration & Operations:
- Act as the primary liaison with ad networks, agencies, and internal cross-functional teams.
- Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.
- Share insights and recommendations with stakeholders to influence product and marketing decisions.
- 4+ years of hands-on experience in user acquisition for mobile games.
- Proven expertise with major ad platforms.
- Strong working knowledge of MMPs including event setup and analysis.
- Deep understanding of UA KPIs.
- Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
- Proficiency in data analysis & visualization tools.
- Strong analytical, mathematical, and problem-solving skills.
- Entrepreneurial mindset with a high sense of ownership and accountability.
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