Chief Growth Officer

2 days ago

Jodhpur, Rajasthan, India beBeeDirector Full time ₹ 1,68,00,000 - ₹ 2,52,00,000
Job Title

We are seeking a seasoned Demand Generation expert to lead our full-funnel strategies.

The ideal candidate will have 12+ years of experience in B2B SaaS marketing, with a strong focus on demand generation and ABM.

This role requires hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, Ads, Google Ads, and other MAP/CRM/ABM tools.

  • Develop integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events.
  • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.

Key Responsibilities:

- Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts.

- Leverage firmographic, technographic, and intent data for targeting and messaging.

- Define and own KPIs for demand generation and ABM, including MQLs, SQLs by channel and segment.

- Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.

  • Partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand.
  • Establish operating rhythms with Sales, Practice leaders, Marketing and Partner Alliances to align GTM motions and pipeline goals.

Requirements:

- 12+ years of progressive B2B SaaS marketing experience.

- Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.

- Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.

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