Product Growth Strategist

6 days ago

Pune, Maharashtra, India beBeePerformance Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Marketing Strategy Lead

We are seeking a seasoned marketing strategy lead to spearhead our growth initiatives, leveraging AI-driven strategies and expertise in performance marketing. This role requires a proven track record of driving impactful growth across international markets.

The ideal candidate will possess a strong background in working with US clients and managing campaigns for global markets. They should have hands-on experience using AI-driven marketing tools & automation platforms and be proficient in B2B/B2C marketing, digital campaigns, and GTM execution.

In this role, you will lead a high-performing marketing team, ensuring accountability and goal achievement. You will design and execute go-to-market strategies for new product launches, targeting US and global markets. You will also drive performance marketing campaigns across digital channels, SEO, paid media, content, and partnerships.

You will leverage AI tools & analytics for campaign optimization, predictive insights, and smarter targeting. Additionally, you will collaborate closely with US-based clients, stakeholders, and internal teams to align strategies with business goals.

Apart from leading the marketing team, you will monitor KPIs, track ROI, and present performance insights to leadership teams. You will build and expand brand presence in IT and Fintech domains, ensuring product differentiation in competitive markets.

Key Responsibilities:
  • Lead a high-performing marketing team, ensuring accountability and goal achievement.
  • Design and execute go-to-market strategies for new product launches, targeting US and global markets.
  • Drive performance marketing campaigns across digital channels, SEO, paid media, content, and partnerships.
  • Leverage AI tools & analytics for campaign optimization, predictive insights, and smarter targeting.
  • Collaborate closely with US-based clients, stakeholders, and internal teams to align strategies with business goals.
  • Monitor KPIs, track ROI, and present performance insights to leadership teams.
Requirements:
  • Bachelors or Masters degree in Marketing, Business Administration, or related field.
  • 6+ years of experience in performance marketing/market growth, with proven success in IT and Fintech industries.
  • Hands-on experience using AI-driven marketing tools & automation platforms.
  • Strong background in working with US clients and managing campaigns for international markets.
  • Demonstrated ability in leading teams, setting KPIs, and driving accountability.
  • Proven expertise in B2B/B2C marketing, digital campaigns, and GTM execution.
  • Excellent leadership, communication, and analytical decision-making skills.
Preferred Skills:
  • Experience in SaaS or product-based companies.
  • Knowledge of tools like HubSpot, Marketo, Salesforce, Google Ads, Meta Ads, LinkedIn Campaign Manager.
  • Familiarity with data visualization/BI tools for reporting (Tableau, Power BI, Google Data Studio).

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