Digital Marketing Strategist
2 weeks ago
We are seeking a skilled professional to fill this role at Isha Life. The ideal candidate will have prior experience in e-commerce or digital marketing and possess strong analytical skills, excellent communication abilities, and a creative mindset.
The successful candidate will work directly with the Head of Acquisition to manage SEM, Facebook, and media buying campaigns, ensuring maximum ROI. They will also be responsible for analyzing creative performance, identifying data trends, and optimizing spends based on insights.
The role requires a strong ability to work independently and as part of a team, with excellent communication and project management skills. We are looking for a creative thinker who can develop innovative marketing strategies and collaborate with various teams.
Key Responsibilities:- Manage SEM, SMM, and acquisition efforts to define and deliver ROI and volume objectives
- Analyze creative performance by market and come up with new creative options working with the brand team
- Liaise with Design, Technology, and Finance teams during quarterly and annual budget and forecast periods
- Identify data trends and insights, and optimize spends and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Benchmark best practices and adjust strategies accordingly
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