Marketing Influencer Specialist

4 days ago

Kottayam, Kerala, India beBeeInfluencer Full time ₹ 38,40,000 - ₹ 48,00,000
Job Overview

We are seeking a highly motivated Influencer Marketing Manager to join our team. This is an exciting opportunity for someone with a passion for influencer marketing to drive brand awareness and engagement.

The successful candidate will be responsible for developing and executing influencer marketing campaigns across various social media platforms, building relationships with influencers, and analyzing campaign performance.

  • Influencer Partnerships: Develop, manage, and execute influencer marketing campaigns that align with the brand's target audience and values.
  • Influencer Sourcing: Build and maintain a diverse network of influencers to collaborate on marketing initiatives.
  • Campaign Strategy & Execution: Collaborate with the marketing team to develop influencer marketing strategies that support product launches and seasonal campaigns.
  • Campaign Management: Oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
  • Data-Driven Decisions: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
  • Trend Identification: Stay up-to-date with the latest influencer marketing trends and platform changes.
Required Skills & Qualifications

To succeed in this role, you will need:

  • Strong Existing Database: A proven track record of building and maintaining a diverse network of influencers.
  • Experience: At least 3 years of experience in influencer marketing, with a proven track record of executing successful campaigns.
  • Social Media Expertise: In-depth knowledge of social media platforms and their respective best practices for influencer collaborations.
  • Analytical Skills: Ability to analyze data and generate reports to measure campaign effectiveness.
  • Project Management: Strong organizational and multitasking abilities with attention to detail.
  • Creativity & Communication: Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
  • Team Player: Collaborative and capable of working cross-functionally with the content, creative, and marketing teams.
  • Proactive: Ability to work independently, take initiative, and drive new ideas forward.
Preferred Skills

While not required, the following skills would be beneficial:

  • Experience with Influencer Marketing Platforms: Experience with influencer marketing platforms and tools.
  • Strong Understanding of Content Creation: Strong understanding of content creation and digital marketing.

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