Product Marketing Specialist for Industrial Machines

4 days ago


Pune, Maharashtra, India Classic Search Private Limited Full time

About the Role

We are seeking a highly skilled Product Marketing Specialist to join our team at Classic Search Private Limited. As a key member of our marketing department, you will be responsible for developing and executing B2B marketing strategies for our industrial machines.

Job Description

  • Assist in creating and implementing marketing plans for our industrial machines on B2B channels, targeting specific manufacturing sectors such as Food Industry, Fine Chemicals Industry, Animal Feed Industry, and Pharma Products Manufacturing Industry.
  • Develop and manage brochures, technical papers, blog post content describing the value of our industrial machines.
  • Track campaign performance, conduct market research to identify trends, competitor offerings, and customer needs.
  • C coordinate and manage industry events, trade shows, and customer seminars, exhibitions ensuring our brand stands out and gains attention.
  • Create online and offline marketing content about our industrial machines sold to various end users in industries like Food Industry, Fine Chemicals Industry, Animal Feed Industry, and Pharma Products Manufacturing Industry.

Requirements

  • A BE+MBA qualified Professional with 1-3 years of experience in b2b marketing/marketing of machines.
  • Experience in B2B marketing, preferably in the machinery or industrial equipment sector.
  • Proficiency in digital marketing tools (e.g., SEO, PPC, email marketing platforms) and CRM software.
  • Candidates must be from the Engineering Industry, Automated Machine Manufacturing industry, Heavy Machinery Manufacturing Industry, Industrial Machines manufacturing industry.
  • Candidates must have in-depth knowledge of the functioning of machines, capable of translating the value add of machines in creatively composed Brand communications.

Benefits

This is a full-time work-from-office role based in Pune. The estimated salary for this position is ₹15,00,000 - ₹25,00,000 per annum, depending on qualifications and experience.



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