Senior Digital Marketing Executive

3 days ago

Kanpur, Uttar Pradesh, India beBeeOptimization Full time ₹ 15,00,000 - ₹ 20,00,000

Job Summary

About the Role

We are seeking a skilled Senior Executive to lead our Amazon Pay-Per-Click (PPC) advertising efforts. The successful candidate will be responsible for managing and optimizing Amazon advertising campaigns to drive sales and maximize return on investment.

  • Campaign Performance: Target a minimum Return on Ad Spend (ROAS) of 5X, ensuring effective utilization of advertising budget.
  • ACoS Management: Maintain an Advertising Cost of Sales (ACoS) below 20%, balancing ad spend with revenue generated from PPC campaigns.
  • Keyword Optimization: Conduct keyword research and optimize PPC campaigns to target high-converting keywords relevant to our products.
  • Bid Management: Implement strategic bid adjustments to optimize ad placements and maximize exposure while minimizing Cost-Per-Click (CPC).
  • Product Targeting Campaigns: Implement and optimize product targeting campaigns to showcase our products to relevant audiences based on browsing and purchasing behavior.
  • Competitor Analysis: Conduct regular competitor analysis to identify opportunities and threats, adjusting PPC strategies accordingly to maintain a competitive edge.
  • Ad Performance Reporting: Generate regular reports on ad performance metrics, providing insights into campaign effectiveness and areas for improvement.
Fundamental Requirements
  • Experience: Proven work experience for at least 8-10 years as a Sr Executive or in a similar role.
  • Qualification: Strong understanding of Amazon PPC trends and best practices. Must be a graduate or hold an MBA degree.
  • Key Skills: Preference for all types of sponsored ads.

Benefits

The ideal candidate will have a strong passion for digital marketing and a proven track record of success in managing large-scale PPC campaigns.

What We Offer

We offer a dynamic and supportive work environment that encourages innovation and collaboration.

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