Digital Marketing Specialist
1 week ago
As a Senior Google Ads Associate, you will be responsible for managing paid campaigns across various Google Ads platforms, including Search, Display, YouTube, Shopping, and Bing.
You will create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages.
Additionally, you will develop effective PPC strategies and roadmaps to meet client goals, oversee budget allocation, monitor campaign performance, and optimize campaigns for better ROI.
You will also analyze campaign performance and provide regular performance reports to clients on a weekly and monthly basis.
Moreover, you will optimize campaigns across all channels (search, display, shopping, YouTube) to ensure maximum effectiveness and alignment with client objectives.
It is essential to stay updated with the latest trends in search engine marketing and digital marketing best practices.
Required Skills and Qualifications- Strong experience in Google Ads and Search Engine Marketing.
- Hands-on expertise in PPC and Search Engine Marketing.
- Proficient in Google Analytics for performance analysis.
- Familiarity with Digital Marketing principles and tools.
- Skilled in Microsoft Excel for reporting and analysis.
This comprehensive digital marketing solution provider blends art, design, and technology to deliver powerful marketing strategies for businesses.
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