Digital Marketing Specialist
3 days ago
About the Role
We are seeking a skilled Digital Marketing Specialist to join our team at Virtue Realtech Solutions Pvt Ltd. This role is perfect for a result-driven professional with a passion for creating high-performance campaigns in the real estate sector.
Job Summary
The successful candidate will be responsible for planning, executing, and optimizing lead-generation campaigns across various digital channels. They will work closely with our SEO team to align organic and paid strategies for maximum impact.
Main Responsibilities
- Campaign Planning: Develop and implement comprehensive campaign plans to generate quality leads for our real estate portfolio.
- Ad Management: Manage pay-per-click (PPC), display ads, and social media advertising campaigns to achieve the highest ROI.
- Lead Generation: Strategically target the right audience to generate high-quality leads for residential and commercial real estate projects.
- Analytics & Reporting: Use tools like Google Analytics and Facebook Ads Manager to track campaign success and generate detailed reports.
- Budget Management: Allocate and optimize campaign budgets to maximize return on investment.
- SEO Integration: Collaborate with our SEO team to ensure seamless alignment of organic and paid strategies.
- Creative Inputs: Work with content and design teams to create compelling ad copies, creatives, and landing pages that drive conversions.
- Stay Updated: Continuously research and implement the latest trends and best practices in performance marketing and real estate advertising.
Requirements
- Qualifications: Bachelor's or Master's degree in Marketing, Digital Marketing, or related fields.
- Experience: 1–3 years in performance marketing, specifically in lead generation campaigns (real estate experience preferred).
- Skills: Proficiency in tools like Google Ads, Meta Ads Manager, Google Analytics, and other performance platforms; strong understanding of digital marketing metrics (CTR, CPC, CPA, ROAS, etc.) and strategies to optimize them.
- Personal Qualities: Excellent analytical skills with a data-driven mindset; creative problem-solver with strong attention to detail; ability to thrive in a fast-paced, results-oriented environment.
What We Offer
- Salary: ₹12 lakhs - ₹18 lakhs per annum, depending on experience and skillset.
- Performance Bonuses: Attractive rewards based on campaign success.
- Skill Development: Opportunities to upskill with advanced digital marketing tools and techniques.
- Growth Opportunities: Be part of a rapidly growing company with a clear path to leadership roles.
- Comprehensive Benefits: Best-in-industry incentives for successful campaigns; medical insurance provided after joining.
About Us
Virtue Realtech Solutions Pvt Ltd is a premier real estate channel partner in Pune, renowned for delivering innovative solutions and unmatched customer satisfaction in the booming real estate market. We're more than a business—we're a career-launching platform for passionate professionals ready to thrive in India's fastest-growing industry.
Why Join Us?
Step into the exciting world of performance marketing for real estate. At Virtue Realtech Solutions, we empower our team to push boundaries and achieve greatness. If you're ambitious, creative, and eager to leave a lasting impact in one of the fastest-growing sectors in India, this is your opportunity.
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