Digital Marketing Specialist for Ecommerce Growth
3 hours ago
As a Digital Marketing Specialist for Ecommerce Growth at Springboard Digital, you will play a crucial role in driving the success of our ecommerce clients.
We are seeking a highly motivated and experienced professional to join our team as a Facebook Marketer. In this exciting opportunity, you will be responsible for developing and implementing effective marketing strategies across various Meta platforms, with a focus on driving ecommerce sales and maximizing ROI.
The ideal candidate will have a deep understanding of the latest trends in Meta advertising, a proven track record of successful campaigns, and a passion for staying ahead of the curve in the ever-evolving digital marketing landscape.
Key Responsibilities:- Strategy Development:
- Develop and execute innovative and data-driven Meta marketing strategies to achieve ecommerce goals.
- Stay abreast of industry trends, algorithm changes, and emerging technologies to ensure the competitiveness of marketing campaigns.
- Campaign Management:
- Plan, create, and optimize Meta advertising campaigns, including but not limited to Facebook, Instagram, and other Meta platforms.
- Monitor and analyze campaign performance, adjusting strategies as needed to meet or exceed KPIs.
- Audience Targeting:
- Utilize audience targeting features on Meta platforms to reach specific customer segments.
- Develop and refine customer personas to enhance targeting precision and campaign effectiveness.
- Budget Management:
- Effectively manage advertising budgets to achieve maximum return on investment.
- Implement cost-effective strategies and optimizations to improve campaign efficiency.
- Collaboration:
- Work closely with cross-functional teams, including creative, analytics, and product teams, to align marketing efforts with overall business objectives.
- Collaborate with external partners and agencies as needed.
- Testing and Optimization:
- Conduct A/B testing and other experiments to optimize ad creatives, copy, and targeting.
- Implement continuous improvement strategies based on data-driven insights.
- Reporting:
- Generate regular reports on campaign performance, providing insights and recommendations for improvement.
- Utilize analytics tools to track and measure the success of campaigns against established KPIs.
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