Digital Collections Strategist

5 hours ago

Rajkot, Gujarat, India beBeeDigitalCollections Full time ₹ 15,00,000 - ₹ 25,00,000

Job Title: Digital Collections Strategist

About the Role:

The Digital Collections Strategist is responsible for developing and implementing effective digital outreach strategies to improve collections performance. This role involves designing, executing, and optimizing multi-channel campaigns to engage customers across delinquency buckets.

Main Responsibilities:

  • Digital Campaign Strategy
    • Design and execute multi-channel digital campaigns tailored to customer segments and delinquency stages.
    • Develop a campaign calendar aligned with business priorities and regulatory guidelines.
    • Collaborate with internal teams to align messaging, tone, and escalation protocols.
    • Configure and allocate customer segments across delinquency buckets, channels, and vendors.
    • Ensure dynamic allocation logic based on risk scores, payment behaviour, and campaign responsiveness.
    • Monitor and refine allocation rules to optimize recovery outcomes and operational efficiency.
  • Vendor Management
    • Manage digital campaign vendors and platforms, ensuring performance, compliance, and seamless integration with internal systems.
    • Track vendor KPIs such as engagement rate, PTP conversion, and recovery performance.
    • Conduct regular reviews, audits, and innovation pilots with vendor partners.
  • Data Analysis & Optimization
    • Leverage campaign analytics to monitor performance and identify improvement opportunities.
    • Use A/B testing, segmentation analysis, and predictive modeling to refine outreach strategies.
    • Maintain structured MIS to track campaign outcomes and support decision-making.
  • Compliance & Governance
    • Prepare and maintain documentation for compliance audits and Operational Risk Management (ORM).
    • Ensure all campaigns and vendor activities adhere to RBI guidelines, data privacy norms, and internal policies.
    • Collaborate with legal and compliance teams to update SOPs and risk control matrices.

Requirements:

Education:

  • Bachelor's or Master's degree in Marketing, Business, Analytics, or related field.

Experience:

  • 5–10 years in digital marketing, collections strategy, or campaign management.
  • Experience in financial services, NBFCs, or fintech preferred.

Key Skills:

  • Proficiency in campaign platforms, SQL, and visualization tools.
  • Familiarity with CRM systems, CFRs, and data integration workflows.
  • Understanding of compliance frameworks and ORM documentation.

Skill Desirable:

  • Strong analytical and problem-solving abilities.
  • Excellent communication and stakeholder management.
  • Ability to work in a fast-paced, cross-functional environment.

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