
Digital Performance Specialist
3 days ago
We're seeking an experienced Growth Manager to oversee the execution and optimization of performance marketing campaigns.
- Directly manage and scale mid to large-budget performance marketing campaigns across Meta and Google Ads platforms.
The ideal candidate will have hands-on experience in campaign planning, launch, and optimization, as well as a deep understanding of creative testing, messaging, and targeting strategies.
Main Responsibilities:
- Plan, execute, and optimize paid campaigns on Meta and Google Ads platforms.
- Manage multi-channel advertising efforts to achieve ROI and efficiency goals.
- Analyze and interpret performance metrics to inform data-driven decision making.
Required Skills & Qualifications:
- 3+ years of direct hands-on experience running performance campaigns (Meta and Google).
- Proven track record of scaling DTC brands (fashion/lifestyle preferred).
- Strong analytical and data interpretation skills.
Benefits:
- Fast-growing modern Indian lifestyle brand with a strong digital presence.
- Opportunity to own and scale large budgets with autonomy.
- Work in a creative HQ environment.
Nice to Have:
- Prior experience in a fashion/lifestyle DTC brand or scaling one.
- Knowledge of affiliate/marketplace growth.
- Understanding of email/SMS/WhatsApp marketing funnels as support layers to paid growth.
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