Digital Growth Strategist

3 days ago

Mumbai, Maharashtra, India beBeeSeo Full time ₹ 12,00,000 - ₹ 25,00,000

We are seeking a motivated and detail-oriented SEO Specialist to drive organic growth for our digital platforms.

Job Description:

The ideal candidate will have strong expertise in SEO strategy, app store optimization (ASO), keyword research, and technical SEO to improve visibility, rankings, and user acquisition across digital channels.

Key Responsibilities:

  • Develop and execute end-to-end SEO strategies for both App (ASO) and Web platforms to improve organic visibility and traffic.
  • Conduct in-depth keyword research, competitor analysis, and content gap analysis to optimize ranking opportunities.
  • Implement on-page SEO best practices (meta tags, headings, URL structures, content optimization).
  • Work with product, content, and tech teams to ensure SEO-friendly site/app architecture.
  • Lead technical SEO audits (site speed, mobile optimization, crawlability, indexation).
  • Optimize and track App Store (ASO) performance – titles, descriptions, keywords, and screenshots.
  • Monitor SEO metrics using Google Analytics, Google Search Console, SEMrush, Ahrefs, App Annie, or similar tools.
  • Build high-quality backlinks and outreach campaigns to boost domain authority.
  • Stay updated on SEO/ASO algorithms, industry trends, and emerging tools.

Requirements:

  • 4–7 years of experience in SEO / Digital Marketing, preferably in Fintech / Broking / BFSI.
  • Proven track record of improving organic rankings, traffic, and conversions.
  • Strong knowledge of ASO (Google Play, App Store) and Web SEO.
  • Hands-on experience with SEO tools like SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics.
  • Solid understanding of HTML, JavaScript, and website CMS for SEO purposes.
  • Excellent analytical skills and ability to convert data into actionable insights.
  • Strong communication and collaboration skills.

About the Role:

This role is perfect for individuals who thrive in fast-paced environments and are passionate about staying up-to-date with the latest industry trends and best practices.

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