Strategic Business Insights Specialist

4 days ago

Coimbatore, Tamil Nadu, India beBeeDataAnalyst Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title: Data Analyst

We are seeking a highly skilled and experienced professional to manage and optimize the direct mail marketing performance for one of our three credit bureau partnerships.

This role is ideal for an analytical thinker who can combine hands-on data analysis (SQL, Excel) with strategic business decision-making. The primary goal is to ensure the right customers receive the right offers at the right time—driving response rates, conversion rates, loan volume, and profitability.

The successful candidate will be responsible for campaign targeting & selection, pull and prepare data using SQL, evaluate historical performance metrics, make informed selections for upcoming campaigns based on quantitative data and qualitative business context, maintain and monitor performance metrics, identify and communicate trends, risks, and opportunities to stakeholders, recommend strategies to improve campaign performance and profitability, and use data-driven insights to directly influence credit policy and campaign execution.

  • Campaign Targeting & Selection: Identify target customers for direct mail campaigns using advanced data analysis techniques.
  • Pull and Prepare Data: Use SQL to extract and manipulate large datasets for campaign targeting.
  • Evaluate Historical Performance Metrics: Analyze response rate, approval rate, conversion rate, loan size, and payment performance.
  • Make Informed Decisions: Combine quantitative data and qualitative business context to select optimal campaigns.
  • Performance Analysis & Optimization: Maintain and monitor performance metrics, identify trends, and recommend strategies to improve campaign performance.
Requirements

Mandatory:

  • Minimum 3 years in a consumer lending financial services company managing portfolio performance and making business-driven credit policy decisions.
  • Proven track record of interpreting data within a business context to make high-impact decisions.
  • Technical Skills:
  • Proficiency in writing complex queries to extract and manipulate large datasets.
  • Advanced skills in Excel, including pivot tables, calculated fields, and data visualization.
  • Ability to run underwriting (UW) and response rate models to score customer populations for direct mail targeting.
Preferred/Plus Factors

Familiarity with Direct Mail Marketing:

  • Experience working with direct mail marketing in a financial services context.
  • Familiarity with credit bureau data and segmentation strategies.

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