
Beverage Brand Leader
1 day ago
This role offers a unique chance to lead a beverage brand, leveraging your expertise in marketing and strategy.
Key Responsibilities:- Develop a deep understanding of target consumer groups across key geographies in India.
- Owning the Brand Purpose and defining positioning for the brand. Driving communication development in line with Brand purpose and positioning.
- Identifying key market intelligence to drive strategic business decisions.
- Partnering with Sales teams to achieve brand plans and channel execution plans.
- Defining pricing strategy in close partnership with the commercial team.
- Securing sign-off from Regional Commercial Managers on proposed Volume Budget and owning delivery of the plan.
- Being accountable for delivery of brand P&L performance targets, monitoring brand KPIs: Revenue/Profitability/Market Share & Equity.
- Ensuring measurement and evaluation & learning plan to identify, codify and rollout successful brand growth drivers.
- Overseeing design and execution of selected brand assets.
- Digitally savvy with social media expertise to lead digitalization of activities.
- Developing Brand Playbooks and Templates for market use.
- Ensuring all brand assets developed adhere to brand guidelines.
- At least 7-11 years of experience in the FMCG, beverage, cold drinks, or alcohol industry.
- Proficient in brand strategy, marketing campaigns, market research, analysis, communication, and collaboration.
- Strong MS Office and marketing software skills.
- Familiarity with the Mumbai market and local trends.
- Comfortable traveling.
- Team handling skills.
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Mumbai Beverage Brand Leader
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