
Digital Sales Growth Specialist
10 hours ago
We are seeking an accomplished performance marketer to oversee digital sales performance. The goal is to drive profitable sales and improve Return on Ad Spend (ROAS).
- Develop, execute, and optimize Meta Ads campaigns, focusing on cold, retargeting, and conversion-driven strategies.
- Manage Google Ads with a strong emphasis on sales growth, encompassing search, display, shopping, and YouTube advertising.
- Monitor and enhance key performance metrics, including ROAS, Cost per Acquisition (CAC), Click-through Rate (CTR), and others.
- Conduct keyword research and leverage SEO and content planning to drive organic traffic.
- Collaborate with design and content teams to create compelling ad creatives and product landing pages.
- Rigorously test and refine campaign effectiveness through A/B testing.
- Implement advanced pixel tracking, event-based goals, and conversion APIs as needed.
- Present actionable performance reports, highlighting insights, learnings, and strategic suggestions.
- Stay current with the latest performance marketing trends and platform updates.
We are Phulkari Forever, a cutting-edge Indian ethnicwear brand dedicated to preserving cultural heritage and empowering contemporary women.
We specialize in crafting exquisite, high-quality pieces that showcase Phulkari work and premium fabrics.
Our vision is to make authentic, wearable heritage admired globally and commercially successful.
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