Senior Brand Manager

2 weeks ago

Kozhikode, Kerala, India beBeeMarketing Full time ₹ 96,00,000 - ₹ 1,21,20,000

Role Overview:

We are seeking a dynamic, detail-oriented professional to lead our marketing team. This role will play a crucial part in managing operational aspects of brand & marketing with a focus on exhibitions, social media coordination, and vendor management.

Key Responsibilities:

  • Exhibitions & Trade Shows
    • Manage all administrative and logistical deadlines for exhibitions and marketing events.
    • Coordinate with cross-functional teams to gather product, branding, and technical information.
    • Ensure timely delivery of collaterals, booth materials, and samples to event locations.
    • Collate all leads and visitor data captured during events and ensure accurate and timely upload to CRM, in coordination with the sales team.
  • Social Media Coordination
    • Act as the liaison between the company and external social media agencies.
    • Collaborate with internal teams (R&D, Packaging, Sales) to source content ideas and product information.
    • Oversee planning, scheduling, and execution of social media content to ensure brand consistency.
  • Marketing Budget & Finance
    • Track all marketing expenses and ensure adherence to allocated budgets.
    • Collaborate with the finance team for processing invoices, vendor payments, and reconciliations.
    • Maintain updated records and reports on campaign spends and cost effectiveness.
  • Sales Collateral Management
    • Drive the creation, review, and distribution of brochures, presentations, and product sheets.
    • Coordinate with design agencies, internal teams, and printers for timely execution.
    • Maintain a repository of up-to-date marketing assets for the sales team.
  • Vendor Management
    • Identify and evaluate vendors in key markets for printing, branding, gifting, and events.
    • Negotiate terms and ensure quality and timeliness of deliverables.
    • Maintain a database of approved vendors with rate cards and service histories.
  • Brand Identity Implementation
    • Ensure consistent implementation of the brand identity across all touchpoints and materials.
    • Review physical and digital branding at office premises, packaging, events, and collaterals.
    • Work with marketing leadership to audit and improve brand consistency.
  • Merchandise & Gifting
    • Manage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.
    • Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance.
  • Lead Monitoring & Coordination
    • Monitor and track incoming enquiries generated through social media, website, and digital campaigns.
    • Maintain accurate records of enquiries and coordinate timely follow-up with the relevant sales teams.

Qualifications & Skills:

  • Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.
  • 2-4 years of experience in marketing operations, branding or coordination.
  • Industry background – preferably FMCG or marketing/creative agency background with experience in managing BTL activities.
  • Strong project management and multitasking skills.
  • Excellent written and verbal communication skills.
  • Sharp eye for detail and good design sensibility to ensure brand consistency across collaterals.
  • Experience in working with agencies, vendors, and internal stakeholders.
  • Highly organized, proactive, and driven to deliver results under tight timelines.

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