Senior Brand Growth Specialist

1 week ago

Kozhikode, Kerala, India beBeeBrandManager Full time ₹ 22,00,000 - ₹ 28,00,000

Job Purpose:

Drive the growth and development of a new food brand, overseeing its strategy, positioning, and market presence.

Key Responsibilities:

  • Develop and implement a comprehensive brand strategy, ensuring strong consumer connection and business impact.
  • Lead integrated marketing campaigns across multiple channels, including digital, retail, direct-to-consumer, and marketplaces.
  • Analyze consumer and market research to track brand health and generate actionable insights.
  • Collaborate with performance marketing teams and agencies to ensure effective brand messaging.
  • Design and execute in-store visibility, sales enablement tools, and BTL activations.
  • Maintain a strong brand presence on e-commerce and quick commerce marketplaces.
  • Manage budgets and track return on investment (ROI) to ensure measurable outcomes.
  • Cross-functional collaboration is essential for seamless execution.

Functional Competencies:

  • Strategic Brand Management
  • Integrated Marketing Execution
  • Consumer Insights and Analytics
  • E-commerce and Direct-to-Consumer Management
  • Budgeting and Planning

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