Junior Brand Manager
1 week ago
Job Description
At MYOP (Make Your Own Perfume), we don't just sell perfumes — we craft stories, spark emotions, and help people bottle their personality. From India's first perfume bar to 50+ stores nationwide, our journey has been scented with creativity, innovation, and a dash of boldness.
We're now looking for a Marketing Manager who can lead the charge in turning our brand vision into campaigns that make heads turn (and noses happy).
What You'll Do
- Develop and execute integrated marketing strategies that drive both retail footfall and online sales.
- Lead campaign planning — from creative concepts to execution — across digital, social, influencer, retail, and BTL channels.
- Collaborate with our in-house creative, video, and retail marketing teams to keep MYOP's storytelling fresh, witty, and on-brand.
- Manage performance marketing budgets and track ROI across channels.
- Build strong relationships with influencers, partners, and media to amplify brand presence.
- Spearhead new product launches and in-store experiences to wow customers.
- Monitor and analyze campaign performance, turning insights into action.
Requirements
- 3–6 years of experience in brand marketing or retail marketing (luxury, lifestyle, or FMCG preferred).
- A mix of creativity and data-driven thinking — you can brainstorm wild ideas and back them up with results.
- Strong understanding of digital marketing, influencer marketing, and retail activations.
- Excellent leadership, communication, and project management skills.
- Ability to thrive in a fast-paced, high-energy environment.
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