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Growth Management Specialist

1 month ago

Bengaluru, Karnataka, India Paytm Full time
About the Role: As a key member of our team, you will be responsible for driving revenue and retention growth for specific user segments. Your primary objective will be to devise and execute growth campaigns on our app to achieve these goals. This involves analyzing key performance metrics, identifying data trends, and optimizing spends and performance to maximize ROI.

Key Responsibilities:
  • Own retention, revenue, and upgrade metrics for specific user segments
  • Improve conversion with offers and efficiency enhancement
  • Work closely with the marketing team to improve new user acquisition
  • Plan, execute, and measure growth experiments and conversion tests
  • Analyze key performance metrics and drive business results
  • Manage internal resources to deliver, monitor, and report on daily, weekly, and monthly KPIs against targets

Requirements:
  • 2-4 years of relevant experience in Internet/Ecommerce
  • Gaming environment expertise is a plus
  • Hands-on experience with managing comms on push/in-app/SMS channels
  • Hands-on experience with creating content/copy for comms channels
  • Experience with CleverTap or similar platforms for creating custom reporting, experiments, goals, and filters
  • Ability to work with data and make data-driven decisions
  • Experience managing Customer Lifecycle in an app-based business

Why join us?
  • A collaborative output-driven program that brings cohesiveness across businesses through technology
  • Improve the average revenue per user by increasing cross-sell opportunities
  • Respect, earned not demanded from peers and manager