Senior CRM Professional

4 days ago


Malappuram, Kerala, India beBeeCustomer Full time ₹ 12,00,000 - ₹ 18,00,000

Our ideal candidate is a dynamic and innovative customer relationship management professional with experience in D2C/Consumer Brands.

This role requires a deep understanding of CRM tools, automation, and analytics platforms to drive customer lifecycle management, personalization, loyalty, and repeat purchase growth across digital channels.

Key responsibilities include designing and executing customer retention journeys, increasing Repeat Purchase Rate, AOV, and CLV through targeted CRM strategies, segmenting customers using RFM and behavioral cohorts, owning CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization, collaborating with performance marketing and creative teams to craft high-converting retention campaigns, ensuring consistent brand voice, empathy, and care in all CRM communications, strengthening the company's Loyalty Program driving sign-ups, redemptions, and customer delight, developing VIP & Subscriber Programs to improve LTV, partnering with CX teams to ensure issue resolution translates into retention opportunities, tracking key retention metrics, running A/B tests to optimize messaging, cadence, and offers, building weekly dashboards and insights for leadership, managing CRM/automation tools like Klaviyo, WebEngage, MoEngage, Clevertap, Shopify CRM integrations, driving data hygiene, personalization logic, and automation workflows, exploring AI-driven segmentation and predictive churn tools.



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