Senior CRM Operations Specialist

4 days ago

Malappuram, Kerala, India beBeeCRM Full time ₹ 15,00,000 - ₹ 22,00,000
Customer Relationship Management Professional

The company is seeking a skilled CRM Manager to oversee and optimize its LeadSquared CRM system, driving customer engagement, retention, and revenue growth. This role will serve as a bridge between sales, marketing, and support teams, ensuring effective use of the CRM, maintaining data integrity, and delivering actionable insights.

Key Responsibilities:
  • Career Opportunity: CRM System Optimization
    • Configure, manage, and continuously improve LeadSquared CRM functionalities, including lead capture, nurturing, and automation workflows, to align with organizational objectives.
  • Lead Data Integrity & CRM Hygiene
    • E nsure that customer and lead data remains accurate, updated, de-duplicated, and secure. Implement quality control measures across the CRM.
  • Lead Management Strategies
    • Establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared automation and scoring features, and nurturing them through the sales funnel.
  • Cross-Functional Coordination
    • Collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies. Act as the go-to resource for CRM guidance.
  • Training & Support Services
    • Train internal users—such as sales reps and marketers—on best practices for using LeadSquared. Offer ongoing troubleshooting and support to ensure full platform adoption.
  • Reporting & Analytics Insights
    • Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value. Turn CRM data into actionable insights and reports for leadership.
  • Customer Experience Strategy Development
    • Develop customer journey maps and targeted campaigns (e.g., drip email, personalized content) using behavior tracking and scoring mechanisms.
  • Compliance & Security Assurance
    • Ensure CRM operations comply with data privacy regulations (e.g., GDPR) and internal security best practices.

Required Qualifications & Skills:

  • Bachelor's degree in marketing, Business, IT, or related field.
  • 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is a strong advantage.
  • Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred.
  • Strong analytical and data-driven decision-making ability.
  • Excellent communication, training, and cross-team collaboration skills.
  • Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.

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