Digital Search Arbitrage Specialist

2 weeks ago

Pushkar, Rajasthan, India beBeeArbitrager Full time US$ 1,60,000 - US$ 2,00,000
Search Arbitrage Media Buyer Job Description

We are seeking a skilled and experienced Digital Search Arbitrage Specialist to join our dynamic digital marketing team.

Key Responsibilities:
  • Campaign Management:
    • Leverage expertise to launch, manage, and scale search arbitrage campaigns across multiple feed networks.
    • Analyze data to optimize campaigns for ROI and profitability by making adjustments as needed.
    • Monitor real-time performance metrics to ensure optimal traffic flow and revenue generation.
  • Traffic and Feed Optimization:
    • Collaborate with feeds like Tonic, RSOC, Sedo, Domain Active, Innuvo, System1, Ads.com, InMobi to acquire high-quality traffic.
    • Develop feed-specific strategies to enhance traffic quality and increase conversions.
    • Perform A/B testing on landing pages and ad copies to identify high-performing combinations.
  • Data Analysis & Reporting:
    • Analyze campaign metrics, including CTR, CPC, RPM, and overall ROI.
    • Generate daily, weekly, and monthly performance reports to track key KPIs.
    • Identify trends and insights to drive performance improvements.
  • Budget Management:
    • Allocate budgets efficiently across multiple feeds, optimizing spend to achieve campaign goals.
    • Manage bid adjustments and bidding strategies to maximize ad spend efficiency.
    • Drive a proven ROI of 15%+ by effectively managing the required budget.
  • Collaboration:
    • Work closely with the creative and development teams to optimize landing pages and ad creatives.
    • Stay up-to-date with industry trends, best practices, and emerging strategies in search arbitrage.
    • Share insights and strategies with the team to enhance collective performance.

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