Paid Digital Specialist

1 week ago

Pushkar, Rajasthan, India beBeeDigitalMarketing Full time ₹ 4,50,000 - ₹ 7,50,000
Job Title: Digital Marketing Specialist

We are seeking a highly skilled and experienced Paid Digital Specialist to join our team. As a key member of our growth agency, you will be responsible for managing both Meta Ads and Google Ads campaigns, working closely with our Australian team members to execute high-quality campaigns and deliver exceptional results.

About the Role:
  • Campaign Management:
    • Plan, set up, launch, and optimize campaigns on Google Ads (Search, Pmax) and Meta Ads (Facebook & Instagram)
    • Build and maintain account structures that support efficient testing and long-term scale
    • Stay on top of algorithm changes, audience trends, and platform updates
  • Conversion Tracking & Platform Integration:
    • Set up, test, and maintain conversion tracking across platforms (GA4, Meta, Google Ads)
    • Troubleshoot and refine attribution setups
    • Work with Shopify integrations, conversion APIs, and tagging systems
  • Performance Optimisation:
    • Manage budgets, bids, ROAS targets, and pacing
    • Optimize for CPL, CPA, or ROAS depending on client goals
    • Use a mix of data and creative testing to improve results over time
  • Client Communication & Reporting:
    • Create short videos to explain strategy, wins, or performance issues
    • Prepare reports with clear, meaningful insights
    • Bring ideas to internal calls on client performance

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